In today’s competitive translation industry, adopting Linguistic Quality Assurance (LQA) strategies is essential for professionals aiming to deliver top-notch services. We view translation as an art that requires understanding and conveying messages in a way that faithfully reflects their original meaning, style, and cultural context. Therefore, translator evaluation, translation testing, and linguistic quality assurance are crucial components for achieving translation excellence.
QA (Quality Assurance) or LQA (Linguistic Quality Assurance) is one of the most crucial processes in translation, particularly in transcreation and localization. Despite its importance, LQA often does not receive the attention it truly deserves.
This process goes beyond merely reviewing or correcting the translated text; it also involves assessing the translation’s suitability for its intended purpose and the target context in which it will be used. In such cases, we refer to Language Quality Inspection (LQI) or Language Quality Evaluation (LQE).
While this control may seem like a tedious part of the translation process once it is finished, it is – or should be – a fundamental and inherent aspect of any translation task.
Linguistic quality control ensures that localization or transcreation work is perfectly adapted to the culture and context in which it will be used. This involves a thorough review and adjustment process that assesses both linguistic accuracy and cultural and contextual appropriateness. Careful consideration is given to how expressions, references, and linguistic nuances will be perceived by the target audience. Additionally, content is reviewed to ensure alignment with local norms, values, and sensitivities.
This process may also include examining visual and formatting elements to confirm that the design, layout, and presentation of the text are appropriate and effective within the new cultural environment. For example, when localizing a website or application, date formats, currency, and other units of measurement should be adjusted. It is also important to ensure that images and colors are culturally appropriate. It is also crucial to ensure that all parts of the content interact correctly and that there are no technical errors that could affect the user experience.
Addressing these details with proper LQA in internationalization processes not only enhances the target audience’s understanding of the message but also increases its impact and emotional connection with the audience. And, speaking of an audience, what happens when we have one in front of us?
Delivering high-quality written technical translations already presents challenges due to the complexity and specificity of the language used. Adding the stress of live oral translation or interpreting completes the challenge.
Let’s start with written technical translation, such as pharmaceutical documentation, where accuracy is paramount, as any error can have serious consequences. In such cases, it is essential to:
And what about technical interpreting? Whether it’s in the pharmaceutical, medical, textile manufacturing, or international fisheries sectors, technical interpreting shares the same requirements as written translation in terms of specialized knowledge – not only of the language but also of the technical field. The added challenge lies in real-time oral comprehension and expression, with little to no opportunity for live, on-the-spot LQA. In these cases, professionals must:
AI is increasingly being integrated into LQA processes. In addition to the automatic checking functions already embedded in sophisticated translation tools, new plugins are being developed. These AI-powered plugins not only control and verify the quality of the translation but also incorporate algorithms that provide an initial estimate of translation quality. This helps reduce and optimize the subsequent review tasks. AI can accurately identify and correct grammatical and spelling errors using natural language processing (NLP) models to understand context and provide more precise suggestions. Additionally, these plugins can be configured to ensure consistent use of project-specific terms throughout the text, which is crucial for technical or legal documents.
However, there are also quality control tools that do not rely on artificial intelligence.
Ultimately, linguistic quality control is a critical phase that ensures translation work is not only accurate and correct but also culturally relevant and functional in its new environment. Without this critical stage, the risk of mistakes and misunderstandings increases significantly, potentially compromising the effectiveness and acceptance of the translated content.
Linguistic excellence is a continuous journey of learning, adaptation, and improvement. While AI and automated tools offer significant advantages in terms of efficiency and consistency (not in terms of context), human intervention in LQA remains indispensable to ensure optimal quality and accurate cultural appropriateness. The synergy between human skills and AI capabilities results in an efficient and effective linguistic quality control process. Human specialists bring a depth of understanding, nuance detection, and creativity that machines cannot yet replicate, making their role crucial in the language industry.
We hope you have found this information useful. We would be happy to provide you with more details about linguistic quality control and other relevant aspects of translation. Do not hesitate to contact us or visit our blog for more information.