Marketing translation services

Marketing is a must in today’s businesses. It is even more important for businesses with an international presence, as their brand and content should feel truly local in every market.

To ensure that this truly happens, marketing translation experts do more than translate or even localize, they often have to transcreate. Transcreation requires full proficiency of the language and the culture, and also of the emotions a particular brand seeks to provoke in their audience. It is a complex mission that only the best translation professionals can perform successfully.

Frequently asked questions about translation in the marketing industry

What is advertising translation?

Advertising translation involves adapting promotional materials from one language to another, considering not only the language but also the socio-cultural context and the worldview of the target audience. Unlike other types of translation, advertising translation prioritizes the emotional impact and resonance of the message, ensuring that it connects and persuades the target audience across cultures and languages.

How can translation help in a marketing strategy?

Translation is fundamental aspect of any marketing strategy for companies looking to expand into new markets. By translating and adapting content to the language and cultural context of a specific audience, brands connect more easily with the emotions of new audiences, thus amplifying the reach and resonance. This not only opens up new markets, but also strengthens the brand image by showing consideration and respect for each culture. In addition, the right translation improves SEO in different languages, attracting relevant traffic to the website and avoiding misunderstandings that could drive away potential customers. In essence, translation enriches and enhances marketing campaigns by making them culturally relevant and globally accessible.

Assembling a team of 20 people for a three-week project and regrouping three years later.

In 2012, a software company with extensive international reach requested a 20-person team for three weeks to translate a large-scale software release into multiple languages, with just a week’s notice. After the three weeks, they requested the team be downsized to a security patch and bug fix service package of 15 hours a month. Three years later, the company requested the team be reassembled for the release of a new version of the software. The client wanted the same team, posing the challenge of bringing these people back on board. At iDISC we managed to do exactly that.

Synchronizing machine translation project

Synchronizing the machine translation of an online catalog in three languages in less than 24 hours

A world-renowned US-based online vendor of electronics needed to have their website simultaneously updated in three languages: English, Spanish, and French. We developed software to detect any changes made in the English version. Using this software, an automated alert was established for the Spanish and French translators and, in under 24 hours, all necessary content was translated and synchronized across all three languages.

Marketing translation services

Goals of marketing translation

Increase international sales by translating and adapting their content for each market

Improve their ability to manage and standardize their brand worldwide

Reduce internal time and costs spent on translations

Solve formatting and design problems

Reduce overall costs by leveraging already translated content

iDISC, your partner for marketing translations.

Frequently asked questions about translation in the marketing industry

What is advertising translation?

How can translation help in a marketing strategy?

Manufacturing
Translations

Electronic,
audio, video, and
lighting translations

Marketing translation services

Goals of marketing translation

Increase international sales by translating and adapting their content for each market

Improve their ability to manage and standardize their brand worldwide

Reduce internal time and costs spent on translations

Solve formatting and design problems

Reduce overall costs by leveraging already translated content

iDISC, your partner for marketing translations.

Frequently asked questions about translation in the marketing industry

What is advertising translation?

How can translation help in a marketing strategy?

Manufacturing Translations

Electronic,audio, video, andlighting translations

Manufacturing
Translations

Electronic,
audio, video, and
lighting translations