Why include translation in your email marketing strategy?

If you’ve made it this far, you might be working on your email marketing strategy  and looking for ways to make it more persuasive and effective. Plus, you may be thinking about reaching out to new customers who speak a different language than yours, but who are also part of your target audience.

Connecting with your customers through email can be more complicated than it seems.

Read on if you’ve ever wondered, “why aren’t my email marketing strategies working?”.

We will give you the answers to developing a successful email marketing strategy and to boosting how many people they reach thanks to translation.

What is an email marketing strategy and how do you create one?

An email marketing strategy encompasses the approach, tactics and actions that are implemented to reach a series of pre-determined email goals. 

You can obviously just send out mass marketing emails, but if this is not part of a strategy, you will very likely get a terribly low open rate and your campaign will not yield significant results.

The contacts in your database have agreed to receive your emails because they expect some kind of valuable information from you, and to tailor this information you first need to know and target your audience. This way you will carry out personalized campaigns that will interest them enough to open your email and do what you propose there.

So, in order for your email marketing strategy to make sense and be effective, you need to follow these steps:

Examine the situation

It doesn’t matter if it’s your first email marketing campaign or your fifth. Analyzing the initial or current situation is vital to avoid ineffective marketing from happening more than once and to stop mistakes. Knowing how to identify our opportunities is essential for setting SMART goals. 

Likewise, checking out the marketing strategies of your competitors is also essential to know how to start and where to approach our leads.

Audience targeting and contact lists

As we said, targeting your audience is key for achieving a solid email marketing strategy. This way you will be able to understand your end user, their tastes, needs and requirements. 

Collecting information and implementing it in your database will be as important as the emails you send.  

Customized content

If you do a good job of analyzing and researching, customizing content should not be too difficult. 

Making emails as personalized as possible is one of the most effective and beneficial strategies. So, one of the main goals of any email marketing strategy is to offer individualized and high-value content to your contacts. 

This is a key area where you can develop an emotional connection with your contacts and build trust through effective communication.

Choosing the right CRM platform

The platform you use to manage your contacts must fit your needs in terms of design, organization and information management. Some email marketing software is not powerful enough to handle this much data. 

Managing and monitoring all your email marketing through a single email marketing tool will help you optimize and focus your efforts on providing quality and effective campaigns. A CRM platform like HubSpot will allow you to design emails, manage lists, send messages, analyze results and draw up campaign reports, all on the same platform.

If you want to know more about HubSpot and our solutions for a multilingual email marketing strategy, check out the following article where we dive into this. 

Multilingual email marketing: scale up your strategy by translating emails into other languages

With multilingual email marketing you will reach more customers, even if they don’t speak your language.

There are tons of companies that have seen solid growth in their web traffic and greater reach for their sales actions thanks to email marketing in different languages. By adopting a multi-language strategy, outcomes have skyrocketed.  All that is needed is a translation that allows them to communicate effectively with their target market customers without altering their brand’s message.

This way they create relationships with new customers, they build more stable customer loyalty and get more business opportunities. 

Translate your email marketing campaigns for success 

Choose the target markets you want to break into:

Targeting markets boosts your impact and email open rate by up to 15%. 

To achieve this, it is essential you possess preference data by demographic, the source of purchase, shopping habits, lead score and the purchase stage that contacts are in.

All the information brought together needs one final push to become as effective as we would like it to be: translating all this marketing content. 

Don’t just translate, localize your content

Do you think that literal translation will be understood the same across different cultures and content? Nothing could be further from the truth.

For your email marketing strategy to work, all your content needs to be properly tailored to fit the cultural and local environment. This goes beyond just translating, it’s about localizing.

Work with professional translators

The best way to ensure smooth and effective communication is professional translation, with certified language professionals who not only know the cultural and language differences, but also the specific terminology of your industry. 

This way, you can rest assured that nothing will be lost along the way when translating your content into another language: your strategy will be just as impactful and say the same across different languages. 

Your best asset may be a translation agency that works with expert marketing, transcreation, localization, website and SEO translators. 

Have you heard of iDISC yet? It is one of the leading translation agencies in the industry, with an extensive track record and a team of over 2,000 professional translators worldwide.

We hope this article helped you to get to know us a bit better. If you are still wondering why you should hire iDISC as your professional translation company, feel free to get in touch. We will be delighted to help you.